You just missed it.
Gates’ Paradox: People know that Microsoft Windows will frustrate them, cost hours of lost work time every day, and eventually destroy their data, yet they still choose it as the safe alternative.
The Gasoline Fallacy: Gasoline prices are always posted in figures ending in nine mills, even though, logically, if such a convention were genuinely usfeul in marketing, it would have been adopted for every other product.
The Trolley Conundrum: Even though the streetcars run on a regular and predictable schedule, the answer to the question “When does the next car leave?” is always “Thirty seconds before you get to the stop.”
The Paradox Paradox: Intelligent readers will peruse a list of paradoxical human behaviors on the Internet and nod sagely, and then go back out into the world and continue committing all the same fallacies and absurdities.
Boli’s Disappointment: People know the punch line will not be a sufficient reward to compensate for the effort, yet they still read the joke through to the end.