All over the country, millions upon millions of dollars are being spent to pinkify the October landscape in honor of the idea of breast-cancer awareness. Above we see a small section of the Pittsburgh skyline, and Pittsburgh is just one of many cities where owners of big buildings are pinking up a storm. Fountains are dyed pink; pink ribbons are everywhere; pink decorations adorn the halls of these buildings.

Why is the world so pink?

Dr. Boli will tell you. It is because the American people are suckers.

These corporations are spending quite a bit of money on pinkening the environment so that we will see that they care about breast cancer. That money could, of course, be spent on research to cure breast cancer. But instead it is spent on pink. Our corporate masters want us to think well of them, because it makes us easier to manage; and they have discovered that turning on the pink lights, which everybody can see, is more effective at making us think well of them than donating an equivalent amount of money to medical research, which is not as visible no matter how many press conferences they call. We are suckers. We believe in the goodness of the corporation if it puts out a sign that says “We are good.” So corporations fund the lighting contractors, and the medical researchers starve.