SELECTED THIRD PARTIES.

Everyone is familiar with the cookie-consent notice mandated by European Union law, but the wording in different instances of the notice varies. Often, for example, a site will tell you that its cookies share data with “selected third parties.” What does “selected” mean? The English-language version of an Italian site gives us a window into the selection process by counting the third parties.

Selected 765 third parties and us use cookies or similar technologies for functional reasons and, with your consent, for other purposes as specified in the cookie policy.

With regard to advertising, selected third parties and us may use precise geolocation data and actively scan device characteristics for identification purposes in order to store and/or access information on a device and process personal data such as your usage data, for the following purposes: personalized ads and content, ads and content evaluation, audience observations, and product development.

So the next time you visit one of these sites and see the cookie notice, spare a thought and say a prayer for the poor underpaid marketers who are tasked with selecting the third parties with whom your data will be shared. We can assume that 765 is a typical number, so those marketers have a lot of selecting to do.

The cookie-consent box came up, by the way, when we were looking at the terms of service, where we are required to affirm that we have “carefully and fully read the information regarding the processing of personal data and consented to the processing of personal data,” &c. Including the linked documents that we are also required to have read and agreed to, we had more than 20,620 words to read carefully and fully. We say “more than” because one of the linked documents was a long “Code of Ethics” presented in a PDF that fell into the hands of an overzealous graphic designer, and it would have been a slog to copy and count the disconnected segments of text. We would be willing to say, daring anyone to contradict us, that every single person who uses that site is a perjurer.