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“Now we can have perfect knowledge… “It almost makes me weep to think of the generations of humanity who groped about in darkness—who lived their whole lives in tragic ignorance. “Which snack foods chased the afternoon blahs away with a cheesy crunch? Which detergents brought a new sparkle to washday? They didn’t know! “But those days of ignorance are behind us. Look at the magazine you have in your hands. See all the colorful and informative advertisements that grace its pages! “Thanks to the development of modern advertising, Mary, we can know which manufactured products are the most desirable! Our generation never has to wallow in the depths of unknowing! “So we mustn’t forget to take advantage of the oppor-tunity we have, Mary—the opportunity our ancestors would have given their right arms for. When we read a magazine, let’s banish the clouds of ignorance. Let’s savor every advertisement on every single page.” Advertising: The hope of a better world.