“Article spinning,” says the omniscient Wikipedia, “is a writing technique used in search engine optimization (SEO), and other applications, which creates what appears to be new content from what already exists. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin – also known as Rogeting.”

Now, you might think that Rogeting (the reason for the term, if it is not already obvious, will be made obvious by the example) would be limited in its ability to create variations on a theme. The technique is used regularly in the flourishing subgenre of literature known as spam commenting, however, and a dip into the spam-comment collection reveals that, given a small number of words, we can produce infinite variations. Dr. Boli would liken the result to a fugue, in which a very simple theme is elaborated, turned on its head, transposed, and woven through other variations until its simplicity has produced a marvelous complexity.

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