THE ART OF SPINNING.

Article spinning,” says the omniscient Wikipedia, “is a writing technique used in search engine optimization (SEO), and other applications, which creates what appears to be new content from what already exists. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin – also known as Rogeting.”

Now, you might think that Rogeting (the reason for the term, if it is not already obvious, will be made obvious by the example) would be limited in its ability to create variations on a theme. The technique is used regularly in the flourishing subgenre of literature known as spam commenting, however, and a dip into the spam-comment collection reveals that, given a small number of words, we can produce infinite variations. Dr. Boli would liken the result to a fugue, in which a very simple theme is elaborated, turned on its head, transposed, and woven through other variations until its simplicity has produced a marvelous complexity.

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Comments

  1. RepubAnon says:

    I once asked a used college text store owner why my grandfather’s calculus text was 1″ thick with clear explanations, but my college calculus text was 3″ thick and incomprehensible. He replied that the textbook publishers wanted everyone to buy new textbooks, but the authors thought they’d gotten it right to start with.

    So, the textbook publishers hired a bunch of English undergrads each year to “Roget” a new textbook. After several iterations, the texts became unreadable

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