This is a box from IKEA. Examine the label, and consider your answer carefully: What is included in the box?


  1. Ye Olde Statistician says:

    Floor lamp??

  2. Belfry Bat says:

    At last! A use case for “å”!

  3. Mary says:

    Well, the lamp is not included & the bulbs are excluded…a very expensive empty box is what it sounds like to me. And sadly the box does not even look roomy enough for a nice fort.

  4. The Shadow says:

    I’ll tell you what’s not included: Logic and good grammar.

  5. RepubAnon says:

    Sounds like another entry in the “Bad Marketing Hall of Fame.” It can go next to Chevrolet failing to rename the Chevy Nova (no va) in Latin America, the soon pulled vacuum cleaner commercial with the catch phrase “Nothing sucks like an Electrolux”, or the folks who translated “Catch the Pepsi Spirit” for the Chinese market as “Pepsi will bring your ancestors back from the dead…”

    • Dr. Boli says:

      Against the “failure” theory we may oppose the fact that this is actually one of IKEA’s most popular items. Learn to recognize it and you will soon see it wherever you go. Then you will have a hobby, and you can join a local Not Spotters Club.

      Also the Nova was quite successful in Latin America, which just goes to show you something.

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