…you just had to hope that your advertisement didn’t appear too near the ones for other quacks for whom the engraver had used the same model.

From the Pittsburg Press, May 17, 1890, p. 2. Are we being unfair in calling these gentlemen quacks? Probably not. Notice that the first one is relying on the old bromide that back pain always indicates kidney disease—an assertion that, even in 1890, the American Medical Association was pointing out as the infallible mark of a quack. The second is selling a patent medicine, so we need say no more about him.