Dear Dr. Boli: This afternoon at the Foodland checkout counter I happened to see the cover of a certain nationally known television magazine. On it was a picture of two women who are apparently the stars of a popular detective drama, and the headline was True Womance. My instinct tells me there’s something wrong with that headline, but I can’t quite put my finger on it. Could you help me, possibly by lending a finger of your own? —Sincerely, An Avid Avoider of Television Detective Dramas.
Dear Sir or Madam: Your instinct has not failed you. The headline should be Twue Womance. Consistency in everything is the hallmark of a well-edited publication.