HOW BUSINESSES THINK.

From the President’s Message on a company site:

Each year, together we set goals to appreciably advance the company in its 8 key business areas: Firm Structure, Finance, Operations, People, Culture, Marketing, Production, and Design.

Q. What comes dead last on the list of key business areas for this firm?

A. Design.

Q. What is this firm trying to sell?

A. Architecture.