Dear Dr. Boli: I was reading that long-form content is in demand these days, and that it is rewarded by search engines and drives reader engagement and increases return traffic. So what I was wondering was this: What’s the difference between long-form content and long content? —Sincerely, Roberta Griselda Morgana Willoughby-Smythe-Blanket-Henderson, Vice President for Content, Market Optimization Associates.

Dear Madam: “Long-form” is the long form of the term “long.”